End-of-Year Munich Madness
Once again we showed our faces at Europe’s largest production electronics trade show – Productronica – in November. This is an exhibition on a truly grand scale, never matched by anything in the UK or, to the best of my recollection, the US. It was the 20th Productronica event (which runs every two years) and filled seven of the massive halls at the Messe park in Munich, Germany.
For two of our UK-based team, Neil Nicklin and Martin Kenicer it was the first time as exhibitors at Productronica. As we have come to expect over the years, it was a great show. Numbers mean different things to different people, but most exhibitors at the event would be pretty happy with over 200 new sales leads. We are! The leads came from no less than 41 countries, which highlights the truly international dimension of Productronica.
From the point that we headed home after the event, we immediately got to work on a dozen key opportunities, liaising with eleven potential customers. As a direct result, we are already undertaking trials in the US, Germany, France and Slovenia. And we are about to visit a major EMS provider in Hungary. More details on that in a future blog…