Robotas Technologies are a family-owned business that have been a leader in the field of optimising the PCB assembly process for customers all over the world for the past 35 years. Robotas’ products help streamline electronics assembly, using unique features and technology to support leading OEM and EMS manufactures achieve high quality and flexible Through Hole assembly. Managing Director, Nick Walters recently provided valuable insight about Robotas Technologies and how their technology adds value to THT assembly in PCBA.

Nick was asked how his background and experience has gotten him to where he is today, and he explained that “In 2009 my father was looking to reduce his involvement in the commercial side of Robotas to focus more on technology innovations within the business. He is an engineer at heart and loves nothing more than solving problems. So, in 2010 I joined Robotas as the Commercial Manager with the initial goal of expanding our global network of Agents and Reps who understand our customer base and have the technical ability to offer local support to customers wherever they are in the world; a business model we still use to this day.”.
Nick goes on to explain that “By 2013 we had increased our network by 400% and had recruited two highly capable Applications Engineers to support our international sales partners. This allowed me to move into the role of Managing Director, enabling my father to begin his ‘wind down to retirement’ after giving over 25 years of his heart and soul to Robotas. He is still involved in the business to this day, however now he has more free time to fulfil his passions outside of work, building and flying light aircraft.”.
“Robotas Technologies is known for valuing its people, performance and technology. How does this focus help the company’s success? How do you think this helps your position in the market? How does this mindset play into your growth strategy?”
“Our products have developed from the initial frustrations of my father, to give better solutions to production problems; always suppling equipment that is reliable and built to last. As a company we have a ‘Kaizen’ approach to product development. Over the years our products have been continuously improved using cutting edge technology to deliver outstanding results to our customers, with the focus on working for people deeply rooted in our designs.”
“Our tightly integrated team live and breathe agile development, joining forces to achieve the best outcome for our customers. Most of our team have between 10 and 25 years’ service with Robotas, so we understand how to collaborate effectively, resulting in innovative, accurate solutions to our customer’s needs. All members of the team drive for the same growth goals, pulling in the same direction.”

“In today’s “smart” world, it seems that integration and traceability are key drivers. How does Robotas Technologies meet these needs for customers? Additionally, how does the company deliver smart production technology to manual assembly?”
“In my time with Robotas I’ve seen an ever-increasing level of integration and traceability needs, driven by the likes of Industry 4.0 and IPC CFX standards and System players like SAP and AEGIS. We’ve always considered ‘SMART features’ a core part of our development roadmap and have demonstrated our new Mascot automated Flowline Clinch system with CFX integration at the APEX 2023 show in San Diego. This is an industry first for a production area that is often thought of as a legacy process. When you build a product using full automation you have a very constrained environment to work with. However, when you integrate people into that build process it brings a whole set of new challenges – challenges which Robotas have the solutions for.

To conclude, “What would you like our readers in the electronics manufacturing industry to know most about Robotas Technologies?“
“In our company’s history we’ve probably either worked with your organisation, your competitors, or your customers to overcome the problems and challenges that you may well be encountering today in your own PCBA production. If you use operators to assemble your products, we can almost certainly improve your manual production process by speeding up your production, improving your production yield and reducing training time for new operators.”
“We’re a people focused company that take pride in giving excellent service and getting the right result for our customers. We put people first; Operators invariably enjoy working on our equipment and are proud of the quality and speed improvements they achieve. We know that a happy worker performs better and is more efficient. The payback on the investment of our systems is usually less than 2 years. If you need to optimise your manual assembly processes, please give us a call.”